This is what we stand for.

  • Our goal is to change the way the entire Baby Boomer generation views their money.
  • We believe in the power of diversified and balanced portfolios of stocks and bonds.
  • We believe that too many people worry needlessly about running out of money in retirement.
  • We believe the more your understand your finances, the more empowered you become.
  • We believe in the power of planning. The unknown is always scarier than the known.
  • We are fascinated by economic data, statistics, and history.
  • We are careful not to watch the 24/7 financial news channels.
  • We believe in spending your retirement savings during your retired years on things you love with the people you love.
  • Our mission is to help people like you reinvent your retired years without fear of the unknown.

Will you join us?

David Kennon

Founder & CEO

Dave’s mission is to help you join the retirement revolution. The revolution that says, “I REFUSE to live the rest of my life scared to death that I am going to run out of money.” Dave is one part father of four, one part lucky husband, one part consumer advocate, one part investing nerd, and one part fiduciary.

Did you know you can look up all of his records online? Give it a try! He holds a Series 66 and 7 license.

Adam Dahlberg

Account Executive

Don’t let his boyish good looks fool you. Adam has over six years of experience meeting with clients and executing plans.   Adam, a natural optimist, is often overheard saying to others, “I love my job, because my job can change lives.”  Adam also believes he knows what his dogs are thinking.

Marty Fitzgerald

Business Operations Manager

Marty works to assure that the firm’s day-to-day operations align with industry regulations and internal policies. He also handles client service requests and account maintenance. Marty holds a Master’s Degree from La Salle University in Philadelphia and an undergraduate degree from the University of South Florida. He is also an amateur carpenter (he makes a mean coat-rack).

Lee Fitzgerald

Client Relations Manager

Lee assists with opening and maintaining accounts. She is also your “go-to” person when you have service questions about your portfolio. Lee attended Ohio State University, and has an extensive background in the financial services industry.  A naturally compassionate and caring team member, Lee focuses on making your experience with Kennon Financial as comfortable and positive as possible.  She often leaves her Christmas tree up until April.

Dalanee Kennon

Chief Development Officer

Dalanee was born and raised in Sarasota, FL and earned a Bachelor’s degree in business from the University of South Florida. She then went on to earn a M.B.A. with a specialization in logistics from the University of North Florida in Jacksonville.  A devoted mother of four young children, Dalanee’s patience and selflessness shine through each day.  Her husband thinks she is the most awesome thing since sliced bread.


Chief Canine Officer/Mascot

Odie is a walking miracle.  The poor guy was born with some pretty serious medical problems.  The doctors did  not think he would live past his first birthday.  But, here he is, still encouraging and inspiring the Kennon Financial team with his courage and cuteness.   Among Odie’s many ailments, he has no teeth, nor can he feel his face very well (so he can be a messy eater).